Drink Beer, Give Water. That is the core mission of Alan Mahon and Josh Littlejohn’s social enterprise craft beer - Brewgooder. The team behind Edinburgh’s popular SocialBite, are doing their part to bring clean water to those who need it most. For every Brewgooder Lager sold all of the profits go towards projects in developing countries.
The beer itself is brewed at BrewDog’s Ellon brewery meaning BrewGooder is made at one of the most environmentally friendly and technologically advanced breweries in the world. BrewDog has partnered with Brewgooder to brew, package and stock its lager. What’s more, they also provide all this at zero-margin, allowing BrewGooder to pass the maximum amount of money possible from the sale of its larger on to the clean water projects its supports.
With the backing of Brewdog, The Hunter Foundation and many crowd funders, Brewgooder got from paper to product and is now working closely with Oxfam, In Support of Water Aid and Mercy Corps to realise its mission of providing 1,000,000 people with clean water.
With such a great cause at heart our Bar Manager John-Paul had to find out more.
“I came across this project and instantly loved what they were doing – it’s such a great idea from fantastic people who are already doing a lot of good with their new restaurant partnership “Home” in Edinburgh and the Social Bite outlets in Edinburgh, Glasgow and Aberdeen,” said John-Paul.
“I felt it fitted so well with our range and our ethos that we just had to add it to the bar at Assembly Rooms. We also already work closely with Brew Dog and love their products, so applaud them on their involvement. The beer is great too and has been very well received!”
Alan Mahon, Brewgooder, Founder said, "We've been working across a lot of different social enterprises in recent years, all the while developing a love for craft beer. Brewgooder is our way of making great beer go the extra mile. We've created something that people can enjoy socially that helps people get access to safe drinking water. To have the backing of the people of Edinburgh and to be stocked in some of the city's most iconic venues is massive for us. It allows us to plant a flag for our city and craft beer drinkers from all over."
We aim to support sustainability in many areas at Assembly Rooms and Brewgooder is just one example. We added Belu bottled water, t official partner of the charity WaterAId and a carbon neutral UK company, to our range and have also worked with our coffee supplier to support the charity work they do in third world countries. More recently we started stocking Karma Cola soft drinks which are proving very popular.
We work with Bioware, Vegware, Resource Efficient Scotland and Changeworks Recycling to reduce our environmental impact and support the Scottish circular economy. Wherever we can we try to ensure that we are supporting worthwhile projects that benefit those most in need.
John-Paul said: “I think it’s essential to engage customers in thinking about the wider implications of the choices they make when buying products , so we actively talk about the great work the companies we support are doing and how our customer purchases are part of this.”
Find out more about Brewgooder and their mission here